Last updated: 2026
At Firexo Limited, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us or engage with our business.
We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
Firexo Limited is a company registered in England and Wales under company number 11984806.
Registered address:
167–169 Great Portland Street, 5th Floor
London, W1W 5PF
United Kingdom
Website: https://firexo.com/
Email: [email protected]
Firexo Limited is the data controller responsible for personal data processed in connection with its UK and international business activities.
This Privacy Policy covers Firexo Limited’s corporate website activities and its customer and business contacts in the United Kingdom and markets outside the European Union.
It does not govern personal data processed independently by other Firexo companies or separate online stores.
2. Information We Collect
We may collect the following personal information:
- Contact details: Name, email address, telephone number, company name and location.
- Business information: Job title, organisation and details of commercial enquiries.
- Communications: Messages, enquiries and correspondence with our team.
- Marketing information: Newsletter subscriptions, communication preferences and interactions with marketing emails.
- Technical information: IP address, browser details, device information, cookies and website usage data.
We may also obtain professional contact details from trade shows, distributors, business partners, LinkedIn, publicly available business sources and direct business interactions.
3. How We Use Your Information
We use personal data to:
- Respond to enquiries and provide information about our products.
- Manage customer and business relationships.
- Connect customers with relevant distributors.
- Communicate with existing and prospective business partners.
- Send newsletters and marketing communications where permitted by law.
- Improve website performance, security and user experience.
- Comply with legal and regulatory obligations.
Our lawful bases for processing personal data under the UK GDPR include:
- Legitimate interests: To respond to enquiries, manage business relationships and develop our business, where these interests are not overridden by your rights.
- Consent: For newsletters and optional tracking technologies where consent is required.
- Contractual necessity: To take steps at your request before entering into a contract with you, or to perform a contract with you.
- Legal obligations: Where processing is required by law.
4. Marketing Communications
We may send information about Firexo products, company news and relevant business opportunities where permitted by law.
If you subscribe to our newsletter, you can unsubscribe at any time using the link provided in our emails or by contacting [email protected].
We may use email marketing tools to measure engagement, such as email opens and link clicks, where permitted by applicable law.
We respect your marketing preferences and your right to object to direct marketing.
5. Sharing Your Information
We may share relevant personal data with:
- Other Firexo companies where necessary for business operations.
- Authorised distributors and business partners to respond to customer enquiries.
- Service providers supporting our website and business systems, including Oracle NetSuite, Microsoft 365 and ZENBOX.
- Website maintenance, analytics and marketing service providers.
- Legal or regulatory authorities where required by law.
Some distributors may act as independent data controllers responsible for their own use of personal data.
We share personal data only where there is an appropriate legal basis and relevant data protection requirements are satisfied.
6. International Data Transfers
As Firexo Limited operates internationally, personal data may be transferred to, accessed from or processed in countries outside the United Kingdom.
You can contact us at [email protected] for further information about applicable international transfers and safeguards.
7. Cookies and Website Analytics
Our website uses cookies and similar technologies to support website functionality, security, analytics and marketing.
These may include services provided by Google, Meta, LinkedIn and other technology providers.
Where required by law, we obtain your consent before using optional cookies or tracking technologies.
You can manage your preferences through our cookie settings.
8. How Long We Keep Your Information
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods depend on the nature of the information, the duration of our business relationship, the date of the last relevant interaction and any applicable legal requirements.
Newsletter subscription data is generally retained while your subscription remains active and its processing remains necessary and lawful. We may retain limited records of marketing opt-outs to respect your preferences.
When personal data is no longer required, we take appropriate steps to securely delete or anonymise it.
9. Your Privacy Rights
Under the UK GDPR, you may have the right to:
- Access your personal data.
- Request correction or deletion of your information.
- Restrict or object to certain processing activities.
- Request data portability in applicable circumstances.
- Withdraw your consent at any time.
- Receive applicable protections concerning automated decision-making.
You have the right to object to direct marketing at any time.
To exercise your rights or raise a concern, please contact [email protected].
We will respond to requests and complaints in accordance with applicable legal requirements.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
10. Contact and Updates
If you have questions about this Privacy Policy or how we process your personal information, please contact:
Firexo Limited
167–169 Great Portland Street, 5th Floor
London, W1W 5PF
United Kingdom
Email: [email protected]
Website: https://firexo.com/
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. The latest version will be available on our website.